35P1 Career Guide
35P1: Public Affairs Specialist
Career transition guide for Air Force Public Affairs Specialist (35P1)
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Top civilian roles for 35P1 veterans, with average salary and market demand data.
Public Relations Manager
Communications Director
Marketing Manager
Skills to develop:
Technical Writer
Skills to develop:
Social Media Manager
Skills to develop:
Salary estimates from VWC career data
Hidden Strengths
Cognitive skills your 35P1 training built — and where they transfer.
Situational Awareness
As a Public Affairs specialist, you constantly monitored the environment - media trends, public sentiment, and internal messaging - to anticipate potential issues and proactively shape the narrative around Air Force activities.
This skill translates directly to the civilian world as the ability to quickly grasp complex situations, understand stakeholder perspectives, and identify potential risks and opportunities.
Rapid Prioritization
Whether it's responding to a breaking news story or managing multiple communication campaigns simultaneously, you're adept at quickly assessing the urgency and importance of different tasks to allocate resources effectively.
In the civilian sector, this translates into the ability to manage competing demands, make critical decisions under pressure, and ensure that the most important priorities are always addressed first.
Adversarial Thinking
You anticipated potential negative reactions to Air Force activities and developed proactive strategies to mitigate them, essentially playing devil's advocate to identify vulnerabilities and craft effective counter-narratives.
This skillset makes you astute at risk management and crisis communications. You can identify potential threats, understand opposing viewpoints, and develop strategies to protect an organization's reputation.
Resource Optimization
You were responsible for managing public affairs budgets, personnel, and equipment to maximize the impact of communication efforts. This involved making strategic decisions about resource allocation and identifying opportunities for efficiency gains.
In the civilian world, this equates to the ability to manage budgets effectively, allocate resources strategically, and identify ways to improve efficiency and maximize ROI.
Non-Obvious Career Matches
Corporate Social Responsibility (CSR) Manager
SOC 11-2021.00You've been trained to understand the importance of public perception and manage communication strategies, which are vital in CSR to build a positive brand image and engage with stakeholders.
Lobbyist
SOC 19-3093.00You've developed strong communication and negotiation skills, and the ability to understand and influence public opinion. These skills will serve you well in advocating for specific causes or organizations before government bodies.
Emergency Management Specialist
SOC 29-1129.00You've developed communication plans for crisis situations and are skilled at disseminating information effectively under pressure. This makes you an ideal candidate to help communities prepare for and respond to emergencies.
Market Research Analyst
SOC 19-3022.00You've honed your skills at understanding public sentiment and anticipating reactions. Your ability to analyze communication strategies and predict outcomes will allow you to excel at identifying market trends and consumer preferences.
Training & Education Equivalencies
Defense Information School (DINFOS), Fort Meade, Maryland
Topics Covered
- •Public Affairs Foundations
- •News Writing and Editing
- •Photography and Videography
- •Media Relations
- •Strategic Communication Planning
- •Social Media Management
- •Crisis Communication
- •Public Speaking and Briefing Techniques
Certification Pathways
Partial Coverage
Formal PR theory, advanced strategic communication planning, and specific ethical guidelines unique to civilian PR practice. Also, need to study for the APR exam.
Deeper dive into corporate communication strategies, crisis communication in a business setting, and IABC's code of ethics. Review case studies relevant to the civilian sector.
Recommended Next Certifications
Technical Systems Translation
Military systems you've used and their civilian equivalents for your resume.
| Military System | Civilian Equivalent |
|---|---|
| Defense Information System for Security (DISS) | Background check and security clearance software (e.g., Sterling, Checkr) |
| SharePoint | SharePoint |
| Public Affairs Automated Management System (PAAMS) | Customer Relationship Management (CRM) or Public Relations Management Software (e.g., HubSpot, Meltwater) |
| ENAVSTAR Global Positioning System (GPS) | GPS Navigation Systems |
| Joint Spectrum Interference Resolution (JSIR) system | Spectrum analyzer software |
| Advanced Distributed Learning System (ADLS) | Learning Management Systems (LMS) (e.g., Coursera, TalentLMS) |
| Defense Connect Online (DCO) | Web Conferencing Platforms (e.g., Zoom, Microsoft Teams) |
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