New Cohort Starts:

Donate

46A Career Guide

Army

46A: Public Affairs Officer

Career transition guide for Army Public Affairs Officer (46A)

Translate Your 46A Experience Now

Get a personalized AI-powered translation of your military experience into civilian resume language.

Start Free Translation

Civilian Career Pathways

Top civilian roles for 46A veterans, with average salary and market demand data.

Public Relations Manager

$120K
High matchHigh demand

Skills to develop:

Develop and implement PR strategies for specific industriesMastery of modern PR tools and analytics platforms

Communications Director

$135K
High matchHigh demand

Skills to develop:

Experience in corporate communicationsCrisis communications management

Marketing Manager

$115K
Good matchVery high demand

Skills to develop:

Digital marketing expertise (SEO, SEM, social media)Marketing analytics and data-driven decision making

Management Consultant

$140K
Moderate matchGrowing demand

Skills to develop:

MBA or relevant business certificationsIndustry-specific consulting experienceFinancial analysis skills

Corporate Trainer

$85K
Moderate matchStable demand

Skills to develop:

Instructional design certificationSpecific subject matter expertise (e.g., leadership, communication)E-learning development skills

Salary estimates from VWC career data

Hidden Strengths

Cognitive skills your 46A training built — and where they transfer.

Situational Awareness

The role requires constant monitoring of the information environment and public perception to anticipate potential impacts on military operations and adjust communication strategies accordingly.

This translates to an ability to quickly grasp the dynamics of a complex situation, anticipate potential problems, and proactively adjust strategies in fast-paced environments.

Rapid Prioritization

When advising commanders, public affairs officers must rapidly assess the urgency and importance of various communication needs, deciding which issues demand immediate attention and resources.

This showcases the ability to quickly evaluate competing demands, allocate resources effectively under pressure, and make critical decisions in time-sensitive situations.

Resource Optimization

Public Affairs Officers are responsible for managing resources effectively, including personnel, budget, and equipment, to maximize the impact of public communication efforts.

This ability translates into efficiently allocating resources, streamlining processes, and achieving optimal outcomes with limited means, valuable in any organization aiming for efficiency.

Adversarial Thinking

The development of risk assessments and courses of action requires anticipating potential negative reactions and challenges from the media, public, or other entities, and formulating counter-strategies.

This demonstrates a proactive mindset, the capacity to foresee potential obstacles, and the ability to develop effective strategies to mitigate risks and overcome challenges.

Non-Obvious Career Matches

Crisis Management Consultant

SOC 11-9199.00

You've been advising commanders on high-stakes communication scenarios, developing strategies to mitigate risks and manage public perception during critical events. As a crisis management consultant, you'll leverage these skills to help organizations navigate challenging situations, protect their reputation, and maintain stakeholder confidence.

Market Research Analyst

SOC 13-1161.00

Your experience conducting research on audience attitudes and perceptions translates directly to market research, where you'll analyze consumer behavior, identify trends, and provide insights to inform marketing strategies. You're adept at understanding what drives people's opinions and actions, making you a valuable asset in the business world.

Political Campaign Manager

SOC 11-1021.00

You're an expert in information strategies, media facilitation, and community relations. You know how to craft compelling narratives, manage public messaging, and mobilize support. As a campaign manager, you'll use these skills to guide political campaigns, shape public opinion, and achieve electoral success.

Training & Education Equivalencies

Public Affairs Qualification Course (PAQC), Defense Information School, Fort Meade, MD

320 training hours8 weeksUp to 6 semester hours recommended in Public Relations, Journalism, or Communications

Topics Covered

  • Public Affairs Principles and Doctrine
  • Media Relations and Engagement
  • Strategic Communication Planning
  • Crisis Communication
  • Community Relations
  • Visual Information (Photography and Videography)
  • Social Media Management
  • Command Information

Certification Pathways

Partial Coverage

Certified Public Relations Professional (CPRP)70% covered

Requires additional study in advanced PR strategies, ethical considerations specific to civilian PR, and potentially local/regional laws governing public relations.

Project Management Professional (PMP)60% covered

Requires additional study in project management methodologies (e.g., Agile, Waterfall), specific project management tools and software, and the PMP exam format.

Recommended Next Certifications

Accredited in Public Relations (APR)Certified Communication Professional (CCP)Master of Business Administration (MBA)Certified Information Systems Security Professional (CISSP)

Technical Systems Translation

Military systems you've used and their civilian equivalents for your resume.

Military SystemCivilian Equivalent
Defense Information Systems Agency (DISA) servicesCloud-based communication and data management platforms (e.g., AWS, Azure)
Joint Information Environment (JIE)Integrated IT infrastructure and cybersecurity solutions
Public Affairs Digital Media EngagementSocial media management and analytics platforms (e.g. Hootsuite, Sprout Social)
Tactical Radios (SINCGARS, PRC-117)Two-way radio communication systems (e.g., Motorola, Kenwood) or satellite phones
Joint Worldwide Intelligence Communications System (JWICS)Secure communication channels and encrypted messaging apps (e.g., Signal, Wire)
Army Knowledge Online (AKO)Enterprise collaboration and document management systems (e.g., Microsoft SharePoint, Google Workspace)
Digital Video and Imagery Systems (e.g., DSLR cameras, video editing software used for documenting operations)Professional Photography and Videography equipment and software (e.g., Adobe Premiere Pro, Final Cut Pro)

Ready to Translate Your Experience?

Our AI-powered translator converts your 46A experience into ATS-optimized civilian resume language.

Translate My Resume — Free