71Q Career Guide
71Q: Public Affairs Officer
Career transition guide for Army Public Affairs Officer (71Q)
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Top civilian roles for 71Q veterans, with average salary and market demand data.
Public Relations Manager
Communications Director
Technical Writer
Skills to develop:
Training and Development Manager
Skills to develop:
Social Media Manager
Skills to develop:
Salary estimates from VWC career data
Hidden Strengths
Cognitive skills your 71Q training built — and where they transfer.
Team Synchronization
Coordinating public affairs teams, ensuring everyone is aligned and working efficiently toward a common goal, especially when disseminating information quickly and accurately during sensitive situations.
Overseeing project teams, ensuring seamless collaboration and communication to meet deadlines and objectives, even when facing unexpected challenges or changes in direction.
Situational Awareness
Constantly monitoring the public perception of the Army, identifying potential issues, and adapting communication strategies to maintain a positive image and address emerging concerns.
Staying informed about market trends, competitor activities, and customer feedback to anticipate challenges and opportunities, adjusting business strategies accordingly.
Rapid Prioritization
Quickly assessing the urgency and importance of different public affairs tasks, such as responding to media inquiries or managing crisis communications, to allocate resources effectively.
Effectively managing multiple projects and deadlines, determining which tasks are most critical and require immediate attention to ensure projects stay on track.
Resource Optimization
Effectively managing budgets, personnel, and equipment to maximize the impact of public affairs initiatives, ensuring resources are used efficiently and strategically.
Managing resources, staff and budgets efficiently. Knowing what resources to allocate to which project to maximize profitability and efficiency.
Non-Obvious Career Matches
Crisis Management Consultant
SOC 11-9199.09You've been managing public perception and sensitive situations for the Army. Your experience in rapidly responding to crises, coordinating teams, and maintaining a positive image translates directly to helping businesses navigate challenging situations and protect their reputation.
Public Relations Manager for a Non-Profit
SOC 11-2031.00You've been the voice of the Army. Your skills in crafting compelling narratives, managing media relations, and engaging with the public are perfectly suited to promoting the mission and impact of a non-profit organization.
Market Research Analyst
SOC 19-3022.00You've been constantly monitoring public perception of the Army and recommending appropriate action. Your ability to use your situational awareness to collect and analyze data, identify trends, and provide insights to inform decision-making for your non-profit, will allow you to excel in this role.
Training & Education Equivalencies
Public Affairs Qualification Course (PAQC), Defense Information School, Fort Meade, MD
Topics Covered
- •Public Affairs Principles and Operations
- •Media Relations
- •Community Relations
- •Internal Communications
- •Crisis Communication
- •Visual Information (Photography and Videography)
- •Social Media Management
- •Writing for Public Affairs
Certification Pathways
Partial Coverage
Study public relations principles, ethics, media relations, crisis communication, and campaign planning from a civilian perspective. Focus on current trends and technologies in public relations.
Requires a deeper understanding of PR theory, research, strategic planning, and ethics. Study the APR examination content and consider a prep course. Focus on demonstrating strategic thinking and measurement of PR outcomes.
While the role involves coordination, formal PMP certification requires understanding of project management methodologies (e.g., Agile, Waterfall), the PMBOK guide, and specific tools/techniques for managing projects from initiation to closure. Focus on the five process groups and ten knowledge areas.
Recommended Next Certifications
Technical Systems Translation
Military systems you've used and their civilian equivalents for your resume.
| Military System | Civilian Equivalent |
|---|---|
| Defense Information School (DINFOS) training programs | Journalism and media production training courses |
| Digital Media Engagement Team (DMET) tools | Social media management and analytics platforms (e.g., Hootsuite, Sprout Social) |
| Public Affairs Automation System (PAAS) | Customer Relationship Management (CRM) and content management systems (e.g., Salesforce, HubSpot) |
| Joint Combat Camera (COMCAM) equipment | Professional video and photography equipment (e.g., Canon Cinema EOS, Sony Alpha series) |
| Army Knowledge Online (AKO) | SharePoint or other enterprise collaboration platforms |
| Tactical Radios (SINCGARS) | Two-way radios or satellite communication devices |
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