9674 Career Guide
9674: Public Affairs Officer
Career transition guide for Marine Corps Public Affairs Officer (9674)
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Top civilian roles for 9674 veterans, with average salary and market demand data.
Public Relations Manager
Communications Director
Marketing Manager
Skills to develop:
Technical Writer
Skills to develop:
Lobbyist
Skills to develop:
Salary estimates from VWC career data
Hidden Strengths
Cognitive skills your 9674 training built — and where they transfer.
Situational Awareness
As a Public Affairs Officer, you constantly monitor the environment – media trends, community sentiment, and internal narratives – to anticipate potential issues and opportunities that could impact the organization's reputation and mission.
This translates directly to the ability to understand and navigate complex social and business landscapes, identifying emerging trends and potential risks before they escalate.
Rapid Prioritization
You're often faced with multiple requests for information, media inquiries, and internal communication needs simultaneously. You must quickly assess the urgency and importance of each to allocate resources effectively and respond in a timely manner.
This skill allows you to thrive in fast-paced environments, effectively manage competing priorities, and make quick decisions under pressure – essential for leadership roles.
Team Synchronization
You coordinate the efforts of writers, photographers, videographers, and other specialists to create and disseminate information. This requires clear communication, delegation, and the ability to ensure everyone is working towards a common goal.
Your experience in aligning diverse skillsets to achieve a unified objective is invaluable in any collaborative environment, especially in project management and team leadership roles.
Adversarial Thinking
Working with the media often involves anticipating potential challenges, preparing for difficult questions, and crafting responses that protect the organization's interests while maintaining transparency and credibility.
This translates to a proactive and strategic approach to problem-solving, anticipating potential obstacles and developing effective countermeasures – a crucial asset in competitive business environments.
Non-Obvious Career Matches
Crisis Communications Consultant
SOC 11-2011.00You've been the point person for managing information flow during sensitive situations. This experience makes you uniquely qualified to advise companies on how to navigate crises, protect their reputation, and maintain stakeholder trust. Your skills in rapid response, strategic messaging, and media relations are directly transferable.
Market Research Analyst
SOC 19-3022.00You've been trained to understand public perception and tailor information accordingly. Your analytical skills and experience in interpreting data to inform communication strategies make you a strong candidate to analyze market trends and consumer behavior.
Public Relations Manager, Non-Profit
SOC 11-2011.00You've been dedicated to serving the public interest. Your expertise in public relations and community engagement makes you a natural fit for non-profit organizations where you can leverage your skills to advocate for important causes and build strong relationships with stakeholders. You already understand the importance of crafting the right message for the right audience.
Training & Education Equivalencies
Public Affairs Officer Course (PAOC), Defense Information School (DINFOS), Fort Meade, MD
Topics Covered
- •Public Affairs Principles and Practices
- •Media Relations and Engagement
- •Community Relations Strategies
- •Internal Communications Planning
- •Crisis Communication Management
- •Visual Information (Photography and Videography) Basics
- •Social Media Management and Digital Communication
- •Public Speaking and Interview Techniques
Certification Pathways
Partial Coverage
Focus on public relations principles, ethics, and specific campaign planning methodologies within the civilian sector. Review crisis communication strategies and media relations techniques relevant to non-military organizations.
Study strategic communication planning, advanced media relations, and measurement/evaluation techniques. Understand the APR credentialing process and the importance of ethical conduct in public relations.
While the military provides project management experience, focus on the PMBOK guide, particularly areas like stakeholder management, risk management, and procurement. Learn about agile project management methodologies.
Recommended Next Certifications
Technical Systems Translation
Military systems you've used and their civilian equivalents for your resume.
| Military System | Civilian Equivalent |
|---|---|
| Defense Information Management System (DIMS) | Content Management Systems (CMS) like WordPress or Drupal |
| Public Affairs Reporting System (PARS) | Media monitoring and analytics platforms like Meltwater or Cision |
| Joint Combat Camera (COMCAM) equipment | Professional video and photography equipment, such as Sony or Canon cameras, lighting kits, and audio recording devices. |
| Tactical Communication Systems (e.g., PRC-117G radio) | Satellite phones, two-way radios, or encrypted communication apps like Signal or WhatsApp (for secure comms) |
| Secure Internet Protocol Router Network (SIPRNet) | Virtual Private Networks (VPNs) and encrypted email services for secure communication |
| Government-provided mobile devices (e.g., secure smartphones) | Secure mobile device management (MDM) software and encrypted mobile communication apps. |
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