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96F Career Guide

Army

96F: Psychological Operations NCO

Career transition guide for Army Psychological Operations NCO (96F)

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Civilian Career Pathways

Top civilian roles for 96F veterans, with average salary and market demand data.

Marketing Manager

$145K
Good matchHigh demand

Skills to develop:

Digital marketing strategiesSEO/SEMMarketing automation software

Public Relations Manager

$120K
High matchStable demand

Skills to develop:

Media relationsCrisis communicationStrategic communication planning

Training and Development Manager

$110K
Good matchGrowing demand

Skills to develop:

Instructional designE-learning platformsCorporate training methodologies

Political Campaign Manager

$95K
Moderate matchStable demand

Skills to develop:

Political fundraisingCampaign strategyVoter outreachData analytics

Market Research Analyst

$85K
Moderate matchHigh demand

Skills to develop:

Statistical analysis software (SPSS, SAS)Data visualizationQualitative research methods

Salary estimates from VWC career data

Hidden Strengths

Cognitive skills your 96F training built — and where they transfer.

Adversarial Thinking

As a 96F, you're trained to analyze and anticipate the adversary's reactions to PSYOP campaigns, figuring out their weaknesses and exploiting them.

This translates to an ability to identify potential risks, understand competitive landscapes, and develop counter-strategies in various business environments.

Situational Awareness

You constantly assess the operational environment, including cultural, political, and social factors, to tailor PSYOP efforts for maximum impact.

This skill allows you to quickly grasp complex situations, understand stakeholder perspectives, and make informed decisions in dynamic and uncertain environments.

Team Synchronization

Coordinating diverse teams of specialists in planning, production, and dissemination of PSYOP materials requires precise synchronization and clear communication.

You're adept at managing projects, delegating tasks, and ensuring seamless collaboration across teams to achieve common goals.

After-Action Analysis

You are responsible for evaluating the effectiveness of PSYOP campaigns, identifying lessons learned, and implementing improvements for future operations.

This translates to a data-driven approach to problem-solving, a commitment to continuous improvement, and the ability to learn from both successes and failures.

Non-Obvious Career Matches

Market Research Analyst

SOC 19-3022.00

You've been trained to analyze target audiences, understand their motivations, and predict their behavior. As a market research analyst, you'll use these skills to gather and analyze data on consumer demographics, preferences, and buying habits to help companies make informed decisions about their products and services.

Crisis Management Consultant

SOC 11-9199.00

You're adept at assessing complex situations, developing communication strategies, and mitigating potential damage. As a crisis management consultant, you'll help organizations prepare for and respond to crises, protecting their reputation and minimizing negative impacts.

Intelligence Analyst (Private Sector)

SOC 13-2011.00

You're skilled at gathering and analyzing information, identifying patterns, and assessing threats. In the private sector, you can use these skills to help companies protect their assets, mitigate risks, and gain a competitive advantage.

Training & Education Equivalencies

Advanced Leader Course (ALC), Fort Bragg

240 training hours6 weeksUp to 3 semester hours recommended in Management

Topics Covered

  • PSYOP Program Management
  • Target Audience Analysis
  • PSYOP Product Development
  • Dissemination Techniques
  • Supervisory Leadership
  • Military Briefings
  • Ethics and Law of War in PSYOP

Certification Pathways

Partial Coverage

Project Management Professional (PMP)40% covered

Formal project management methodologies (Agile, Waterfall), detailed knowledge of project management processes, and specific tools and techniques as defined by the Project Management Institute (PMI).

Certified Marketing Management Professional (CMMP)50% covered

In-depth understanding of marketing principles, market research techniques, branding strategies, digital marketing channels, and sales strategies. Specific knowledge of the American Marketing Association (AMA) frameworks.

Recommended Next Certifications

Certified Information Systems Security Professional (CISSP)Certified Ethical Hacker (CEH)SHRM Certified Professional (SHRM-CP)

Technical Systems Translation

Military systems you've used and their civilian equivalents for your resume.

Military SystemCivilian Equivalent
Joint Communication System (JCS)Encrypted communication platforms (e.g., Signal, Telegram) for secure messaging and collaboration
Defense Information Infrastructure (DII)Cloud-based data storage and sharing services (e.g., Microsoft Azure, AWS) for secure information management
Tactical Psychological Operations Toolkit (TPOT)Social media analytics and management tools (e.g., Hootsuite, Sprout Social) for audience analysis and content distribution
Multimedia Production Center (MPC)Professional video and audio editing software (e.g., Adobe Premiere Pro, Audacity) for creating engaging multimedia content
Geographic Information System (GIS)Mapping and spatial analysis software (e.g., ESRI ArcGIS, QGIS) for understanding demographics and areas of interest
Automated Information System (AIS)Customer Relationship Management (CRM) and database management systems (e.g., Salesforce, Microsoft Dynamics) for managing and analyzing data

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